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Perfume lab
Est. 2012

A Decade of
Olfactive Excellence

Aroma was born from a singular conviction: that fragrance is the most powerful form of personal expression known to humanity. Founded in 2012 by a trio of master perfumers who had each spent decades at the world's most prestigious fragrance houses, Aroma set out to create something entirely different.

We rejected the mass-market approach. We refused to compromise on ingredients. We chose instead to work with the rarest raw materials — real Bulgarian Rose, genuine Agarwood Oud, authentic Ambergris — even when it meant smaller batches and higher prices.

The result is a collection that speaks to those who know the difference. Each fragrance in our portfolio is the product of years of development, hundreds of trials, and an unwavering commitment to creating something truly extraordinary.

Explore Our Collection

A Milestone Timeline

The Foundation

Three master perfumers unite to create Aroma in a small atelier in Grasse, France, the world capital of perfumery.

2012
2015
Global Recognition

Velour Noir wins the FiFi Award for Best New Oriental Fragrance, establishing Aroma on the international stage.

The Oud Collection

Launch of our landmark Oud Royale, sourced from sustainably-grown Agarwood forests in Assam, India.

2018
2024
200 Fragrances

We proudly cross the milestone of 200 unique fragrances, shipping to 42 countries worldwide with our signature elegance.

Our Core Values

Uncompromising Quality

We source only the finest raw materials from around the world, refusing to substitute authentic ingredients for cheaper alternatives — regardless of cost.

Time-Honoured Craft

Each fragrance undergoes years of development. We believe the finest things cannot be rushed — they must be allowed to evolve and mature into perfection.

Sustainable Sourcing

We are committed to ethical and sustainable practices — working directly with farmers and cooperatives to ensure the longevity of the natural resources we depend upon.

The Creative Process

01
Concept

Every fragrance begins with an emotion, a memory, or a place. Our perfumers spend weeks immersed in concept before touching a single ingredient.

02
Sourcing

We travel the world to source authentic ingredients — visiting rose farms in Bulgaria, Oud forests in Assam, and citrus groves in Calabria.

03
Composition

Hundreds of trials are conducted over months, sometimes years, until every note is in perfect harmony — a symphony for the senses.

04
Bottling

Each bottle is hand-filled, inspected, and packed with the same care given to the fragrance itself — because presentation is part of the experience.

Our Master Perfumers

François Demachy
François Demachy
Chief Perfumer & Co-Founder

With 30 years at Dior before founding Aroma, François brings an encyclopaedic knowledge of raw materials and an intuitive understanding of what makes a fragrance timeless.

Isabelle Laurent
Isabelle Laurent
Creative Director & Co-Founder

Isabelle trained at ISIPCA in Versailles and spent a decade in Grasse before bringing her singular feminine perspective to help shape Aroma's creative vision.

Rashid Al-Amiri
Rashid Al-Amiri
Oriental Specialist & Co-Founder

Rashid's deep roots in Middle Eastern perfumery traditions brought the mastery of Oud, Amber, and precious resins that define our most celebrated Oriental compositions.

Discover the Scent
That Defines You

Every great fragrance is waiting to meet its person. Browse our collection and find the one that feels like it was made for you alone.